There’s something about October that makes readers reach for books. Maybe it’s the darker evenings, maybe it’s the need for comfort when the air turns crisp — but one thing is certain: fall is reading season. And for indie authors, that means opportunity.
If summer was for distractions, October is for curling up. Which also makes it the perfect month to lean into your author brand, show up for your readers, and yes — sell a few extra books.
Why Readers Crave Books in October
Think about it: when the nights grow longer, people look for stories to fill the quiet. Cozy mysteries, witchy romances, heartfelt dramas — October amplifies their appeal.
Books become part of seasonal rituals. A mug of tea, a soft blanket, a flickering candle, and your novel in someone’s hands. That’s not just reading. That’s an experience. And readers are hungry for experiences.
The Power of Seasonal Marketing
Here’s the mistake many authors make: treating October like any other month. But the truth is, you can lean into the season to make your books feel irresistible.
A few ideas:
- Pumpkin Pairings. Create a reel of your book next to a pumpkin latte or spooky décor.
- Seasonal Hashtags. #CozyOctoberReads or #SpookyRomance can help you ride the seasonal wave.
- Autumn Giveaways. Think themed bookmarks, reading kits, or even a candle that matches your story’s vibe.
It’s not about forcing your book into a Halloween costume — it’s about aligning with the feelings readers already crave.
Cozy Isn’t Just a Mood — It’s a Brand
Cozy sells. And not just in October. The idea of warmth, comfort, and safe escape is timeless. But October is your chance to spotlight it.
Ask yourself: what makes your book a cozy companion? Is it the slow-burn romance? The small-town setting? The witty banter that feels like sitting with friends? Highlight that in your posts, your newsletters, even your Amazon blurb refresh.
Closing Thoughts
October is the month where readers fall in love — with books, with stories, with authors who make them feel something.
So lean into it. Share the cozy. Share the spooky. Share the magic of your words. Because when you do, your author brand doesn’t just grow — it glows.
Want to cozy up with a book that blends grief, courage, and the kind of story that keeps you warm all season? Try Salome, the Invisible Witch.
Sonia M. Rompoti, MSc, bsc 
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